FUJIFILM initially engaged MAP to raise awareness of the instax product range in the Australian market. Following a successful PR campaign, MAP extended its service to partner with FUJIFILM on a number of campaigns across the business.
MAP works closely with FUJIFILM to optimise market presence as a leader in the instant photography space, and ultimately to drive purchase consideration of the instax product.
We achieve this via a program of targeted content generation for social media; activating sponsorships and partnerships; experiential marketing activities; influencer outreach to celebrities and lifestyle bloggers and ambassador engagement; and an earned media program.
As a result, FUJFILM has seen significant growth in its presence across traditional and digital media as well as social media, with an increased branded presence in the fashion, bridal and lifestyle space and high engagement with leading influencers.