For more than eight years, MAP has worked with Magic Millions, a joint venture of Katie Page-Harvey and Gerry Harvey, to position the event as Australia’s premier world-class thoroughbred summer racing carnival.
Key to the campaign each year is working with event sponsors; media and broadcast partners; negotiation and management of world class ambassadors; all which work to drive awareness of Magic Millions both domestically and internationally. Ambassadors have included Zara Phillips MBE, Francesca Cumani, Brooklyn Decker and Jessica Hart.
The 2015 Carnival saw an outcome of more than 1000 positive pieces of earned media coverage with a PR value exceeding $34 million.
MAP generated key content to support the successful social media campaign, increasing positive engagement and following for Magic Millions’ social media platforms and that of key partners.