Westpac launched the Westpac Bicentennial Foundation, the largest private education scholarship program in Australia’s history leading into the Bank’s 200 birthday in 2017. The Foundation was launched to focus exclusively on the education and advancement of young Australians via a one-off investment of $100 million into a fund to create 100 scholarships annually, forever.
This provided an incredible opportunity to showcase the commitment and investment which Westpac has in the Australian community and its future.
To launch the Westpac Bicentennial Foundation to media and generate large-scale public interest, MAP created the idea to bring together 200 Australian school children to represent the future and to signal the impact of which the Westpac Bicentennial Foundation would have on Australia’s future.
The announcement achieved mass national attention and was featured positively in all main media outlets, online, in print and television.