Westpac has a long standing commitment to the community and is proud to have grown its partnership with The Sun Herald City2Surf, presented by Westpac to now include national fun run series in six cities.
MAP’s program of work across the series draws out and highlights Westpac’s support of the events and charity recipient, the Westpac Lifesaver Rescue Helicopter Service.
MAP collaborates with the media partners who deliver the events across Australia, to develop fresh ideas and generate content for earned media coverage and social media.
Ambassador engagement and management is a key element to the campaign and MAP has worked with many personalities including Harry Kewell, Rachael Finch, Jesinta Campbell, Mark Beretta, Ky Hurst plus many more.
MAP has consistently achieved a year on year increase in positive earned media coverage across TV, radio, print, online and social media for each event, helping to grow awareness for all six events.