Map and Page | Westpac Small Business
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Westpac Small Business

To demonstrate Westpac’s leadership position in the Small Business banking sector, MAP works closely with the Westpac Small Business team to engage the broad array of Australian small business owners with interesting, helpful and relevant content via positive earned media coverage.

MAP worked closely with Westpac’s small business team to launch the Westpac Melbourne-Institute Small Business Index, which is published quarterly. We work with the Economics team to analyse key trends and patterns in the small business sector and offer small business owners Westpac’s expert commentary and release to media.

Since the launch of the Westpac-Melbourne Institute Small Business Index in February 2014, MAP has generated significant volumes of positive earned media coverage for Westpac Small Business.